6/17/2023 0 Comments Spideroak down![]() ![]() This is a common problem with referral program implementations. They hang it out to dry in the footer of the main website. Unfortunately SpiderOak doesn’t put their referral program anywhere inside the product. A competitor to Dropbox that recently got privacy advocate Edward Snowdens’ approval. They use a “Zero knowledge” framework that keeps your data 100% private and only readable to you. SpiderOak is an online tool allowing users to back up, share, sync, access and store data using an off-site server. Just like reducing the number of pages it takes to make a referral, you should look to reduce the amount of text a user needs to write to make an invite/share. This is an important area to address when you are looking to increase the performance of your referral program. Unfortunately, their G+ referral invite isn’t auto-filling text to make it easier for the user to make a referral. Though I do like the use of visual content in the referral invite as this is a growing optimization trend for social sharing. In this case, moving the 5 GB offer ahead of the contact form as well as increasing the font size and weight will help communicate the value the user is getting by making a referral. I would recommend increasing the visibility and messaging of the offer to make a referral. You don’t want to leave the user confused and frustrated by not explaining the program clearly. This is an example of a company going too far when they are try to reduce friction and end up ripping out too much. While I do believe in creating simple and low friction referral programs, this one needs some work. The idea being that there are ideal moments in the user experience where the user is getting the largest value out of the product and is much more likely to make a referral. In this case you could ask for a referral after your program finishes a big file upload. We highly recommend bringing your program front and center so your referral program become a profitable acquisition channel.Īdditionally I would recommend finding happy moments where you can ask a user to make a referral. This is an awesome way to increase a referral programs’ visibility. They placed the Referral Program Invite button directly in the main navigation bar. ![]() source: Program PlacementĬopy does a great job with their program placement within the user experience. (NYSE: CUDA) Copy is rooted in both security and storage technologies, making Copy for Companies a great option for businesses that want to layer control over sharing services employees use. Incubated by and built on the same cloud as Barracuda. They clearly see the value of adopting this acquisition strategy so they can compete with the bigger companies in the space at a lower CPA. We’re going to break down the customer referral programs of newer entrants Copy and SpiderOak. We all know about the success of the Dropbox referral program. This is one of the first industries to adopt referral programs and there are some new players in the market that are gaining ground quickly in the race for enterprise cloud storage dominance. ![]()
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